Cowboy Entrepreneur Scott Knudsen may have his own heritage as a 5th generation Texas cowboy, but this week he cleared his calendar for appearances with Heritage to support the Mustang Heritage Foundation, January 23-26, 2020, when the debut Mustang Magic Celebrity Freestyle happens at Will Rogers Coliseum during the Fort Worth Stock Show & Rodeo. Knudsen (pronounced kah-newd-son) will ride and do meet-and-greets with the Foundation’s once-wild-turned-ambassador, Heritage, when the Extreme Mustang Makeover and Mustang Magic, bring true Western icons to the public, at the landmark Fort Worth events.